Higher Certificate: Entrepreneurship, Business Management with Future Technology and/or Digital Marketing Specialisation
Higher Certificate in Entrepreneurship NQF5, SAQA No. 101750, delivered by Concept Interactive (fully owned by AIE), in partnership with AIE for the additional Future Technology and Digital Marketing modules.
Creative Thinking
- Defining Creative and Critical Thinking
- Characteristics of Creative Thinkers
- The Creative Thinking Process
- Creative Thinking Techniques
- Effective Critical Thinking
- Effective Problem Solving
Business Communication
- Defining Communication
- Channels, Elements and Purpose of Communication
- The advantage and importance of Feedback
- Communication in the Workplace
- Principles of Business Writing
- The Business Letter
- Email Communication
- Presentation skills
- Microsoft Word Fundamentals
- Microsoft Excel Fundamentals
- Microsoft PowerPoint Fundamentals
- Microsoft Outlook Fundamentals
Project Management Administration
- The nature of a project
- The nature of project management
- Structures in the project environment
- Application of organisation structures in a project environment
- Project management processes and activities
- Understand working as a member of a team
- Collaborate with other team members to improve performance
- Participate in building relations between team members and other stakeholders
- Respect differences to enhance interaction between team members
- Use a variety of strategies to deal with potential or actual conflict in a project team
Business Mathematics
- Math's Fundamentals
- Business decisions and Data
- Financial Mathematics
Business Management Principles
- Introduction to Business Management
- Planning as a management function
- Organizing as a management function
- Leading as a management function
- Controlling as a management function
- Motivation
- Groups and Teams
- Corporate Social Responsibility
- Entrepreneurship
- Change Management
Human Resources Management Principles
- Definitions and terms
- The role and principles of HRM
- HRM in South Africa
- Industrial Relations
- Recruitment and Selection
- Performance Management
Finance for Small Business
- The Nature and Purpose of Accounting
- Basic Accounting Principles
- The Accounting Cycle
- Types of Business
- Cash
- Finance Fundamentals
- Sources of Capital
- Financial Terminology
- Cash Management
- Budgeting & Finance
- Financial Ratios
Marketing Practice
- Marketing Fundamentals
- The difference between Marketing, Advertising and Public Relations
- Market Research
- The Marketing Environment
- PESTLE & SWOT analysis
- Target Markets
- Market Segmentation
- Consumer Behaviors
- The four "P's" of Marketing
- Digital Marketing Basics
- Social Media Marketing Basics
Entrepreneurship
- Characteristics and skills
- Intrapreneurship
- Resources & Legal Requirements
- Buying a Business
- The Business Plan
- Getting started
- Managing risks
- Failures and Turnaround
Business Information Systems
- Concepts and fundamentals
- Knowledge Management
- Application Software
- Systems Development
- Technology in the Business Environment
- FUTTECH1Specialization in Future Technologies
- DIGMARK2Specialization in Digital Marketing
- Future Technologies
- Here, students will understand the impact of new technology in our world, in marketing and the power of exponential growth by learning about future technologies
- The Internet of Things
- Robotics and Artificial Intelligence
- BlockChain Theory
- Biotechnology
- Virtual, Augmented Reality, Networks and Sensors
- Smart Energy
- Space Technology
- Digital Marketing
- Digital Marketing is and art combining consumer insight and an in depth knowledge into the internet of things. This module will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.
- Digital Marketing in Context, Strategy, and Research
- CRM and SEO
- Google AdWords (PPC Marketing)
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing)
- Social Media Strategy, UX, Web Development and Design, Writing for Digital
- Testing (Analytics) and Optimisation