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Home > Digital Marketing, Social Media And Design Certification

Digital Marketing, Social Media and Design Certification


Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.


This program was designed to consists of three parts, starting with both Graphic/Print Media DesignWeb & UX Design, ending with our flagship Online/Digital and Social Media Marketing certificate. 



  • GRAPHICPart1: Graphic, Print Media Design
  • WEBUXPart2: Web & UX Design
  • DMSMPart3: Digital & Social Media Marketing

Part 1: Graphic/Print Media Design

Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer-first approach.


- Creative, Critical & Design Thinking
- Design Principles 
Print Media Design Applications: Illustrator, InDesign, Photoshop



Part 2: Web & UX Design

In this module students take a web site design from Photoshop and semantically code it with best standard practices to ensure a visually pleasing, user-friendly responsive website is built for a specific target audience,  underpinned by marketing (SEO) & business objectives.  


- Interface design in Photoshop, Wireframing and Prototypes
- Coding (HTML5 & CSS) and Implementation 
- UI and UX Principles



Part 3: Digital & Social Media Marketing

Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.


- Digital Marketing in Context, Strategy, and Research 
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
- Search Engine Optimization (SEO)
- Social Media Strategy
- Copywriting for optimized online marketing

- Pay Per Click (PPC) and Google Ads
Google Analytics and Digital Testing and Optimisation





Features and Benefits


  • Creative and design tools for graphic editing, illustration and presentation is based on industry benchmark software Adobe Creative Suite.
  • Apply a myriad of styling & layout techniques with CSS are taught, how to create a complex layout with code, typographical styling, layering with CSS, transparency, special effects, using complex images such as SVGs and using assets from Photoshop to build visually pleasing designs.
  • Get access to the full software suites of Adobe (for 1 year) with no limitations and restriction to any functionality, all included in the price.  
  • Students will be able to understand, collect, track and analyse data to create optimised content and create conversions using the Google tools.
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   
  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 
  • Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit for more.  


Social Media Is A Bullet Train Which Will Not Slow Down Any Time Soon. Every Business Is Now Getting Involved With Social Media. 2 Billion People Are Currently Active On Social Media And By 2021 It Is Expected To Be 2.87 Billion People And 64% Of People Use Social Media For Purchasing Decision. However, 85% Of Marketers Participating In Social Media Still Aren’t Really Sure What Strategies And Tools Are The Best To Use.
- Dr. Chris Dayagdag

Admission Requirements:

  • Any NQF Level 3 qualification
  • Intermediate English competencies 
  • Basic Computer Literacy

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:



  • CORECore Spec, Dell Vostro 3501 Series i3
  • MEDIUMMedium Spec, Dell Latitude 3510, i7, 8GB
  • HIGHHigh Spec, Dell Latitude 3510, i7, 16GB

R10 500.00Learn More

The laptop that meets all your everyday needs and looks good doing it. 

10th Generation, Intel (R) Core (TM) 13-1005G1 Processor (4MB Cache, up to 3.4 GHz), 15.6 - Inch HD, (1366 x 768) Anti-Glare LED-Backlit Non-touch Display Narrow Border Display, 1X 4GB DDR4, 2666MHZ, RAM 1TB 2.5 5400 RPM, Sata HDD Intel (R) UHD Graphics, No DVD RW, Windows 10 Pro (64 Bit), 3Year Onsite Warranty 

R18 000.00Learn More

The foundation for intense graphic and processor heavy tasks.

10th Generation Intel Core i7-10510U (4 Core, 8M cache, base 1.8GHz, to 4.9GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch, Camera & Microphone, Power Button with Touch Fingerprint Reader, 8GB,1x8GB, DDR4 Non-ECC, DDR4, M.2 256GB PCIe NVMe Class 35 Solid State Drive, 1Nvidia GeForce MX230 w/2GB GDDR5 Graphics Memory, 4 Cell 53Whr Express Charge Capable Battery, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R19 500.00 Learn More

Same foundation, more memory...for those who want to get a little more serious.

10th Generation Intel Core i7-10510U (4 Core, 5.6" FHD WVA (1920 x 1080) Anti-Glare Non-Touch, Camera & Microphone, Power Button with Touch Fingerprint Reader, 16GB,2x8GB, DDR4 Non-ECC, 15.6" LCD Display Back Cover, WLAN, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX230 w/2GB GDDR5 Graphics Memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills


* All statistics are derived from

  • Pricing & Payment Options

  • Duration

    Full Time 

    • 10 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 – 12:00 or 12:30 – 16:00) 
    • All hours are achieved via your study duration at the institute and project-based assignments. 



    • Online = 10 Months (Online live Q&A classes, once/week, 17:00 - 18:00) 
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks. 
  • Career Options

    • Digital Marketing Specialist  
    • Social Media Manager  
    • Graphic and Web Designer 
  • Study Kit

    Your study kit is included in your fees and will contain:

    • Free WIFI (On-Campus only).
    • Adobe student license valid for 1 year.  
    • Electronic Study Guides 
    • Orientation kit including: Student Card, Welcome Letter, Getting Started Guide. 
    • Access to myAIE student portal, myAIECommunicator App and student support team via phone, email and tickets.  
    • USB 64GB with all required software applications. 
    *Please note that the Adobe Licenses provided are for Windows OS only and does not extend to Mac. 

What you get

This certification is designed to provide the student with multiple certificates, both
locally and internationally recognised by industry for maximum employability 


On completion the student will earn: 


  • Digital Marketing, Social Media and Design certificate
  • Web Design certificate 
  • Digital Marketing certificate 


* Please note that external modules may change in wording and institution based on
availability and relevance of the module.

myWay Hybrid Learning is a technology mediated delivery method that extends the benefit of flexibility and technology to all students. Our unique and modern approach to learning three main delivery methods


Have all your classes ready to be downloaded and watched, anytime, anywhere.


Never miss a classs because of health, traffic, or transport issues.


A personalized class schedule, attend class on campus, virtually or both.

Full Time, Hybrid Learning

A traditional method of full time learning with a modern-day add-on. Reach your full potential through our myWay Hybrid Learning Full Time classes. These classes can be attended on campus, virtually or both. This method gives each student the ultimate flexibility to combine on campus and virtual lecturers based on their individual preferences.

Part Time, Hybrid Learning

Designed for the working professional, our part time programmes provide you with the flexibility and benefit of our myWay Hybrid Learning with at home exercises/assignments, campus and/or virtual classes at a manageable schedule and pace. Part time sessions are conducted after hours and some sessions are conducted on Saturdays.

Online, Virtual Learning

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of a digital marketer. 

Important Notes

Please note that start dates and timetables are subject to change.

Digital and Social Media Marketing 1:

In the new era of digital marketing, marketers, business owners and PR professionals need to utilise all the tools at their disposal to find and engage their audience. This starts by using the digital marketing tools available and combining those with your social media marketing. This module will cover all your Digital and Social Media Marketing basics.
  • General and Digital Marketing  Fundamentals 
  • Google Ads (Adwords) Essentials (PPC)
  • Social Media Marketing Essentials (Facebook, Instagram, LinkedIn) 
  • Email Marketing Essentials with Mailchimp 


Digital and Social Media Marketing 2:

Digital Marketing is the future of marketing and combining it with Social Media Marketing will ensure you connect with your audiences on a personal level. The second module will take you through the processes of defining your audiences, setting up your campaigns, online promotions and measuring your results.


  • Google Ads: Display, Measurement, Video, Online Shopping Ads 
  • Google Analytics
  • Advanced Social Media Marketing 
  • Advanced Google Analytics
  • The Marketing Challenge


Design certificate:

  • Creative & Critical Thinking 
  • Business Communication 
  • Design Elements & Principles
  • Design History & Theory
  • Design Process
  • Design Application A: Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro 


Web Design and Wordpress: 

  • Web Design Essentials
  • WordPress Essentials
  • Interface design in Photoshop, Wireframing and Prototypes
  • Coding (HTML5 & CSS, Intro to JQuery) and Implementation
  • UI and UX Principles 


Internship / Work Integrated Learning (1 week) 

  • Creating a Curriculum Vitae
  • Maintaining your Social Media Profile
  • Seeking Employment
  • Registering on the AIE Recruitment Portal
  • Interview Preparation


Project Management (CAPM PMI):

  • The project, Structures in the Project 
  • Environment, Processes and Activities 
  • Collaboration, Building Relations, Strategies 
  • Campus
    Registration Close Date
    Start Date
  • 25 January 2022
    31 January 2022
    Full Time
  • 25 January 2022
    31 January 2022
    Part Time
  • Campus
    Registration Close Date
    Start Date
  • 25 January 2022
    31 January 2022

Delivery Method:
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