Overview

Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.

This program was designed to consists of three parts, starting with both Graphic/Print Media Design, Web & UX Design, ending with our flagship Online/Digital and Social Media Marketing certificate. 

• GRAPHICPart1: Graphic, Print Media Design
• WEBUXPart2: Web & UX Design
• DMSMPart3: Digital & Social Media Marketing

Part 1: Graphic/Print Media Design

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Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer-first approach.

 

- Creative, Critical & Design Thinking
- Design Principles 
- Print Media Design Applications: Illustrator, InDesign, Photoshop

 

 

Part 2: Web & UX Design

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In this module students take a web site design from Photoshop and semantically code it with best standard practices to ensure a visually pleasing, user-friendly responsive website is built for a specific target audience,  underpinned by marketing (SEO) & business objectives.  

 

- Interface design in Photoshop, Wireframing and Prototypes
- Coding (HTML5 & CSS) and Implementation 
- UI and UX Principles

 

 

Part 3: Digital & Social Media Marketing

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Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.

 

- Digital Marketing in Context, Strategy, and Research 
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
- Search Engine Optimization (SEO)
- Social Media Strategy
- Copywriting for optimized online marketing
- Pay Per Click (PPC) and Google Ads
- Google Analytics and Digital Testing and Optimisation

 

Features and Benefits

• Creative and design tools for graphic editing, illustration and presentation is based on industry benchmark software Adobe Creative Suite.

 

• Apply a myriad of styling & layout techniques with CSS are taught, how to create a complex layout with code, typographical styling, layering with CSS, transparency, special effects, using complex images such as SVGs and using assets from Photoshop to build visually pleasing designs.

• Get access to the full software suites of Adobe (for 1 year) with no limitations and restriction to any functionality, all included in the price.  

• Students will be able to understand, collect, track and analyse data to create optimised content and create conversions using the Google tools.

 

• Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.  
• For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   
• Get a free Office 365 Education A1 license, valid for the duration of your studies. 

• Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit www.recruitgraduates.co.za for more.  

Social Media Is A Bullet Train Which Will Not Slow Down Any Time Soon. Every Business Is Now Getting Involved With Social Media. 2 Billion People Are Currently Active On Social Media And By 2021 It Is Expected To Be 2.87 Billion People And 64% Of People Use Social Media For Purchasing Decision. However, 85% Of Marketers Participating In Social Media Still Aren’t Really Sure What Strategies And Tools Are The Best To Use.

- Dr. Chris Dayagdag