Processing...

Final Open Day & Career Expo, 11 January 2020

AIE | Concept Interactive is hosting its MAIN & FINAL Open Day for the Jan/Feb 2020 intake on Saturday, 11 January 2020. This is your last chance to visit the campus and discover the courses for you. Don't hesitate and book your seat NOW.

Read More
Delivery Method:
  • Math Result:

Home > Digital Marketing, Social Media And Design Certification

Digital Marketing, Social Media and Design Certification

Overview

Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.

 

This program was designed to consists of three parts, starting with both Graphic/Print Media DesignWeb & UX Design, ending with our flagship Online/Digital and Social Media Marketing certificate. 

 

 

  • GRAPHICPart1: Graphic, Print Media Design
  • WEBUXPart2: Web & UX Design
  • DMSMPart3: Digital & Social Media Marketing

Part 1: Graphic/Print Media Design


Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer-first approach.

 

- Creative, Critical & Design Thinking
- Design Principles 
Print Media Design Applications: Illustrator, InDesign, Photoshop

 

 

Part 2: Web & UX Design


In this module students take a web site design from Photoshop and semantically code it with best standard practices to ensure a visually pleasing, user-friendly responsive website is built for a specific target audience,  underpinned by marketing (SEO) & business objectives.  

 

- Interface design in Photoshop, Wireframing and Prototypes
- Coding (HTML5 & CSS) and Implementation 
- UI and UX Principles

 

 

Part 3: Digital & Social Media Marketing


Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.

 

- Digital Marketing in Context, Strategy, and Research 
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
- Search Engine Optimization (SEO)
- Social Media Strategy
- Copywriting for optimized online marketing

- Pay Per Click (PPC) and Google Ads
Google Analytics and Digital Testing and Optimisation

 

 


 

Features and Benefits

 

  • Creative and design tools for graphic editing, illustration and presentation is based on industry benchmark software Adobe Creative Suite.
 
  • Apply a myriad of styling & layout techniques with CSS are taught, how to create a complex layout with code, typographical styling, layering with CSS, transparency, special effects, using complex images such as SVGs and using assets from Photoshop to build visually pleasing designs.
  • Get access to the full software suites of Adobe (for 1 year) with no limitations and restriction to any functionality, all included in the price.  
 
  • Students will be able to understand, collect, track and analyse data to create optimised content and create conversions using the Google tools.
 
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   
  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 
  • Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit www.recruitgraduates.co.za for more.  

 

Social Media Is A Bullet Train Which Will Not Slow Down Any Time Soon. Every Business Is Now Getting Involved With Social Media. 2 Billion People Are Currently Active On Social Media And By 2021 It Is Expected To Be 2.87 Billion People And 64% Of People Use Social Media For Purchasing Decision. However, 85% Of Marketers Participating In Social Media Still Aren’t Really Sure What Strategies And Tools Are The Best To Use.
- Dr. Chris Dayagdag

Admission Requirements:

  • None

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:

 

 

  • CORECore Spec, Dell Inspiron 15” 3593 Series i5
  • MEDIUMMedium Spec, Dell Inspiron 15” 3593 Series i7
  • HIGHHigh Spec, Dell Latitude 3500 Series i7

R9 000.00Learn More

15" laptop that meets all your everyday needs and looks good doing it. Featuring 10th generation Intel®

10th Generation Intel(R) Core(TM) i5-1035G1 Processor (6MB Cache, up to 3.6 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm SATA Hard Drive, DVD Drive (Reads /Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Home 64bit English, 1Y Collect and Return Service

R14 000.00Learn More

The foundation for intense graphic and processor-heavy tasks. Featuring 10th generation Intel® processors and an array of ports.

10th Generation Intel(R) Core(TM) i7-1065G7 Processor (8MB Cache, up to 3.9 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R18 000.00 Learn More

Get serious with the high spec Latitude, Dell’s flagship hardware for high-end graphics and processing.

8th Generation Intel(R) Core(TM) i7 -8565U, 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 16GB, 2x8GB, DDR4 Non-ECC, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX130 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills

 

* All statistics are derived from www.payscale.com

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Time 

    • 10 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 – 12:00 or 12:30 – 16:00) 
    • All hours are achieved via your study duration at the institute and project-based assignments. 

     

    Online 

    • Online = 10 Months (Online live Q&A classes, once/week, 17:00 - 18:00) 
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks. 
  • Career Options

    • Digital Marketing Specialist  
    • Social Media Manager  
    • Graphic and Web Designer 
  • Study Kit

    Your study kit is included in your fees and will contain:

    • Free WIFI (On Campus only).
    • Adobe student license valid for 1 year.  
    • Electronic Study Guides 
    • Orientation kit including: Student Card, Welcome Letter, Getting Started Guide. 
    • Access to myAIE student portal, myAIECommunicator App and student support team via phone, email and tickets.  
    • USB 64GB with all required software applications. 
    *Please note that the Adobe Licenses provided are for Windows OS only and does not extend to Mac. 
  • ENROL NOW

What you get

This certification is designed to provide the student with multiple certificates, both
locally and internationally recognised by industry for maximum employability 

 

On completion the student will earn: 

 

  • Digital Marketing, Social Media and Design certificate
  • Web Design certificate 
  • Digital Marketing certificate 

 

* Please note that external modules may change in wording and institution based on
availability and relevance of the module.

Our Learning Methods

At Concept Interactive we understand that that each person prefers different learning styles and techniques. This is influenced by many factors including, circumstances, location, field of study and learning preference. It is for this reason that we have developed our myWay learning methodology, a unique and modern approach to blended learning that encompasses multiple delivery methods, involving our three main channels.

Full Time

Reach your full potential through our myWay Instructor-led or Mentorship based classes combined with interactive lessons, practical assignments and in-field experience, combined with our blended platform to make up a full day or selective days within a week.

Part Time

Designed for the working professional, our part time programmes provides you with the flexibility and benefit of our myWay Blended Learning with at home exercises/assignments and mentored or in-class lectures at a manageable schedule and pace.

Online

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of a digital marketer. 

Important Notes

Please note that start dates and timetables are subject to change.

Digital and Social Media Marketing 1:

In the new era of digital marketing, marketers, business owners and PR professionals need to utilise all the tools at their disposal to find and engage their audience. This starts by using the digital marketing tools available and combining those with your social media marketing. This module will cover all your Digital and Social Media Marketing basics.
 
 
  • General and Digital Marketing  Fundamentals 
  • Google Ads (Adwords) Essentials (PPC)
  • Social Media Marketing Essentials (Facebook, Instagram, LinkedIn) 
    
  • Email Marketing Essentials with Mailchimp 
 

 

Digital and Social Media Marketing 2:

Digital Marketing is the future of marketing and combining it with Social Media Marketing will ensure you connect with your audiences on a personal level. The second module will take you through the processes of defining your audiences, setting up your campaigns, online promotions and measuring your results.

 

  • Google Ads: Display, Measurement, Video, Online Shopping Ads 
  • Google Analytics
  • Advanced Social Media Marketing 
  • Advanced Google Analytics
  • The Marketing Challenge
 
 

 

Design certificate:

  • Creative & Critical Thinking 
  • Business Communication 
  • Design Elements & Principles
  • Design History & Theory
  • Design Process
  • Design Application A: Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro 
   
 

 

Web Design and Wordpress: 

 
  • Web Design Essentials
  • WordPress Essentials
  • Interface design in Photoshop, Wireframing and Prototypes
  • Coding (HTML5 & CSS, Intro to JQuery) and Implementation
  • UI and UX Principles 
 
 

 

Internship / Work Integrated Learning (1 week) 

  • Creating a Curriculum Vitae
  • Maintaining your Social Media Profile
  • Seeking Employment
  • Registering on the AIE Recruitment Portal
  • Interview Preparation
​​

 

Project Management (CAPM PMI):

  • The project, Structures in the Project 
  • Environment, Processes and Activities 
  • Collaboration, Building Relations, Strategies 
 
 
  • Campus
    Registration Close Date
    Start Date
    Type
  • 12 February 2020
    17 February 2020
    Full Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 12 February 2020
    17 February 2020
    Full Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 12 February 2020
    17 February 2020
    Correspondence

Delivery Method:
  • Math Result: