national certificate: advertising

The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence. These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.

{ programme outline }

  • communications
  • creative strategy & the creative process
  • media & methods
  • advertising in action
  • the marketing mix
  • specialisation in art directing or copywriting
  • developing & executing an integrated advertising campaign

{ duration }

       1 year

{ dates & prices }

       see date & price schedule

       application form


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